OUR AGENT TRAINING GUIDE!

Core Values & Mindset

  • Attitude is Everything - A Positive Attitude is Not an Option
  • Have Fun, Enjoy the Ride and be Passionate!
  • Create a World Class Experience through Teamwork!
  • Take Responsibility for Your Choices - Be Accountable, Never a Victim!
  • Learn Like You Will Live Forever - We Are Always Upgrading Our Skills
  • Be Coachable & Hungry to Implement - Think Solutions, Not Problems!

OUR 4 DISCIPLINES

1. Focus on New Business Development Every Single Day!

  • Internet Leads
  • Lead Pools
  • Sphere of Influence- Open Houses, Social Media

2. Master All Aspects of the Sales Process!

  • Master Your Scripts
  • Buyer Presentation and Buyer Packet
  • Master Database Management
  • Lead Conversion

3. Deliver a World Class Client Experience!

  • Create a Disney-Like Experience
  • Go above and beyond to create WOW moments
  • Buyer Consultation, Contract to Beyond Close. 

4. Maximize the Lifetime Value of our Clients!

  • Past Client Marketing Touches 
  • Contests & Giveaways

GOAL SETTING

3 TYPES OF AGENTS

3 Types of Agents by Tom Nickley

Prospecting Habits

  1. Understand the importance of prospecting: Real estate is a lead generation and lead conversion business, so prospecting is essential for building a successful business.

  2. Commit to building a real estate business: To achieve your goals and build a world-class real estate business, you must be committed to putting in the time, effort, and energy necessary to achieve success.

  3. Embrace prospecting as a necessary activity: While prospecting can be challenging and uncomfortable, it is a critical activity that requires daily focused habits and goals.

  4. Consider using a proven prospecting model to help guide your efforts.

  5. Build relationships and nurture leads: Developing strong relationships and nurturing leads through the pipeline are critical to creating a successful real estate business.

  6. Measure your prospecting efforts: Keep track of the number of people you talk to on a daily basis and track your progress to ensure that you are consistently creating the habits necessary to turn your prospecting efforts into a successful business.

  7. Believe in the prospecting mindset: To be successful in real estate, you must believe in the prospecting mindset and have a positive attitude towards the process. Consistent effort over time will create the compound effect that allows you to build a successful real estate business.

Online Lead Generation 

L.M.P.A.P.A Scripting

L.M.P.A.P.A by Tom Nickley

Our Favorite Read for Establishing Money-Making Habits

Prospecting Scripts and Questions

Processing New Leads

Long-Term Lead Conversion Part 1-3

Working With Hot Buyers

Maximizing Current Client Referrals

Social Media

What Platforms should you use?

  • Choosing which platforms to use can feel overwhelming with so many options available. We've discovered Instagram, Facebook, and Youtube to be the most effective platforms for Real Estate Agents. 
  • Each business is unique so use whatever works best for you. Remember, focusing on 1-2 platforms and nailing them is better than trying to post on everything. Keep it simple to maximize effectiveness.

Things to Avoid

Not Posting Accurate and Up to Date Information

It's important all the information you are putting out there is up to date and correct. Videos can go viral in seconds and that one thing you said could be used against you. 

Posting Controversial Content

Don't post anything that could be perceived as offensive, inflammatory, or discriminatory. 

Not Staying Professional

Avoid engaging in heated debates or arguments; it is best to remain professional in all interactions on social media sites and forums instead of engaging in unprofessional exchanges that can tarnish the image of your brand online.

Avoiding Copyright & Privacy Laws!

Don’t post content that doesn’t comply with copyright laws and intellectual property rights protection laws such as trademarks and patents. Do not use images/videos without permission from the original creator/owner; this violates copyright laws which could result in expensive penalties for your brand if discovered by the legal authorities. 

Tips for Success

Pay Attention to What Others are Posting

You want to see what other people in the industry are posting, and what is doing well. Take inspiration from these and create your own. 

Finishing Touches

Always add the location, tagged people, and 3-5 hashtags to your posts. 

Look at Your Insights

Review your insights (data from your social media). Find out what is performing well and what isn't. More of this is covered in the Meta Business Suite Section.

Post to Create Value

Post what you think would provide value to others. 1 quality post is way better than 5 posts that don't provide value. More about this in the content creation section. 

Engage with Others

Comment back to people, like other posts, and interact with others as much as you can. This all gives Instagram a good score for your account (meaning they will show your posts more) 

Post Consistently

Get yourself on a schedule and stick to it. Set a weekly goal that is REALISTIC for you. Set goals that are achievable for you.

The 4 E’s for Creating Kick-Ass Social Media Content

Empower

Make your audience feel empowered. There are a couple of ways you can do this. One is to provide simple tips and tricks that help your audience.

Engage

Of all the 4 E’s, ENGAGE is the most important. Create content that requires your audience to give you feedback, leave comments and express their opinions. 

Educate

Focus on providing valuable information to your clients that helps them understand what you offer, why they need you and what problem you are solving for them.

Entertain

There is a place and time for seriousness, but make sure you don’t forget about the fun.

Social Media Idea Board for Agents

1. Answer questions you get asked. (Educate)The topics that your audience wants to know about. Plus if you learn how to do this, you’ll never run out of content. Think about the ‘hot topics’ your audience is always wanting to know. Examples might include:

When is the best time to sell my home?

How can I add value to my home?

What is the market doing right now?

Should I buy first or sell first?

Home Styling Tips (staging and decor)
Common Questions 
Market Updates
2. Share stories, not testimonials. (Empower and Engage)People love stories. They don’t love bragging. Rather than talking about how fantastic you are, take a photo with your client outside the sold sign, and tell a story about the transformation of their situation. Here’s an example:

 Name - What is the name of the client? 
Before - Where were they before they started the process?
Goal - What end result did they want to achieve?
Obstacles - What obstacles did they run into?
Help - Why did they come to you?
Turnaround - What did you do? (Add real value here).

Result - What was the end result? How did it impact their life?
3. Footage of your job. (Educate)Take a photo of a cool feature in a home, or highlight a home. Live videos and walk-throughs of listings and walkthroughs. (With your client’s permission)  You can also take a photo working at the office.

Work Event
Listing
Walk-through
Funny things that happen in the office
Under Contract
Closings
4. No need to be so serious, share something fun!  (Entertain)Don’t be so serious. People want to see your personality shine through. 

Funny stories that happen in and out of work
Real Estate Humor
5. Community Posts! (Educate)People live here just like you, and they are probably looking for fun things to do. So, why not share your experiences?

A local's guide ( Food, Drinks, Entertainment, Nature, Favorite Event, etc.)
6. Last but most importantly, personal stories! (Empower and Engage)People follow you because they care about you! 

Holidays 
Things you do on a regular basis
Your pets
Your family 
Hobbies
What you care about

Our Team

Our team is successful because our agents love what they get to do each day. We're extremely intentional about who we hire. Our agents are professional, coachable, and passionate about real estate.

We don't just help people buy and sell homes; we create relationships that last for a lifetime. As a team, we sincerely care about your goals and want to arm you with the necessary tools to achieve optimal results when buying or selling your home.

We bring experience and a fantastic track record to the table to help you sell your home or to get into your next home, or both! So get ready to move confidently with The Nickley Group!

CONTACT

The Nickley Group

OFFICE PHONE

407.603.9228

EMAIL

[email protected]

OFFICE ADDRESS

1013 E. Colonial Dr.
Orlando, FL 32803