Content Marketing for TNG Agents

Use the templates below as-is or customize them to match your voice and client relationships.

* Before posting, be sure you’re using the correct KW logo for your location.

Logos

- Font colors, styles, etc.
- Logo sizing

Canva Templates

New Client Guides (8.5 x 11 in)

Welcome Home / Closing

Holiday Templates

Holiday Copy

Texts

New Year's Day
Past Clients:

Hi {Client Name},

Happy New Year! As 2025 comes to a close, I want to take a moment to thank you for being such an important part of my journey this past year. Your trust and support have meant so much to me!

Wishing you a bright and successful year ahead filled with health, happiness, and opportunity!

{Your Name}, your REALTOR®


Active / Hot Buyers & Sellers:
Hi {Client Name},

Happy New Year! I’m excited for what’s ahead and grateful to be working with you as we head into 2026.

Here’s to a year filled with growth, success, and exciting opportunities!

{Your Name}


Short & Casual:
Happy New Year, {Name}! 🎉 Wishing you a fantastic year ahead!

{Your Name}

Homeownership Reminders
Filing for Homestead Exemption (Florida – March 1)

Past Clients / Homeowners:
Hi {Client Name}!

Just a friendly reminder that Florida’s Homestead Exemption filing deadline is March 1 🏡 If this is your primary residence and you haven’t filed yet, it can help lower your property taxes.

Let me know if you’d like the link or have any questions!
{Your Name}


Short & Casual:
Hey {Name}! Quick reminder that the Florida Homestead Exemption deadline is coming up on March 1. It’s a great way to save on property taxes if this is your primary home!
{Your Name}

Valentine's Day
Any Clients:

Clients
Hi {Client Name},

Happy Valentine’s Day! Just wanted to send a little note to say how much I appreciate working with great people like you. Wishing you a day filled with love and happiness!

{Your Name}

St. Patrick's Day
Any Clients:

Hi {Name},

Happy St. Patrick’s Day! 🍀 Wishing you a little extra luck and lots of good energy today.

{Your Name}

Easter
Any Clients:

Hi {Client Name},

Happy Easter! I hope you’re enjoying a relaxing holiday filled with time spent with loved ones and beautiful spring weather. 🐰🌸

Warm wishes,
{Your Name}

Mother's Day
Targeted:

Hi {Client Name},

Wishing you a happy Mother’s Day! I hope you’re feeling celebrated and enjoying a day filled with love and appreciation.

{Your Name}


Short & Casual:
Happy Mother’s Day, {Name}! 🌸 Hope you’re having a beautiful day.

Memorial Day
Any Clients:
Hi {Name},

Wishing you a meaningful Memorial Day as we remember and honor those who have served. I hope you’re also enjoying a safe and relaxing weekend.

{Your Name}


Targeted:
Hi {Client Name},

Thinking of you this Memorial Day. I hope you’re able to spend the day in a way that feels right for you. Thank you to you and your family for your service and sacrifice.

{Your Name}

Father's Day
Targeted:
Hi {Client Name},

Wishing you a happy Father’s Day! I hope you’re feeling celebrated and enjoying a day filled with love and appreciation.

{Your Name}


Short & Casual:
Happy Father’s Day, {Name}! 👔 Hope you’re having a great day.

Fourth of July
Any Clients:
Hi {Name},

Happy Fourth of July! Wishing you a fun, safe holiday filled with sunshine, celebration, and time with loved ones.

{Your Name}


Short & Casual:
Happy 4th of July, {Name}! 🎆

Back to School
Past Clients / Parents:

Hi {Client Name},

Back-to-school season is here! Wishing you and your family a smooth and successful start to the new school year.

{Your Name}


Short & Casual:
Happy back-to-school season, {Name}! 🎒 Hope it’s a great start to the year for you and the kids.

Halloween
Any Clients:
Hi {Name},

Happy Halloween! 🎃 Hope you have a fun and festive night filled with treats, not tricks (unless they're trick-or-treaters)!

{Your Name}


Short & Casual:
Happy Halloween, {Name}! 🎃👻

Thanksgiving
Past Clients:

Hi {Client Name},

Happy Thanksgiving! This season always reminds me how grateful I am for amazing clients like you. I truly appreciate your trust and support and hope you’re enjoying a wonderful holiday with the people you love.

{Your Name}, your REALTOR®


Active / Hot Buyers & Sellers:
Hi {Client Name},

Happy Thanksgiving! I hope you’re enjoying some well-deserved time with family and friends. I’m so grateful to be part of your journey and look forward to everything ahead.

{Your Name}


Short & Casual:
Happy Thanksgiving, {Name}! 🦃 Hope your day is filled with good food, great company, and lots to be thankful for!

Christmas
Past Clients:

Hi {Client Name},

Merry Christmas! During this season of giving, I’m reminded of how grateful I am for your trust and support. Working with amazing clients like you has truly been a highlight of my year.

Wishing you a holiday season filled with peace, joy, and all the things that make this time of year so special!

{Your Name}, your REALTOR®


Active / Hot Buyers & Sellers:
Hi {Client Name},

Merry Christmas! This season always makes me reflect on what matters most, and I’m so grateful to be part of your journey. It truly means a lot to work with you.

Wishing you and your loved ones a very happy holiday!

{Your Name}


Short & Casual:
Merry Christmas, {Name}! 🎄 Wishing you a joyful holiday filled with happiness and great memories.

{Your Name}

Emails

New Year's Day
Past Clients:

Subject Line: Cheers to a Bright 2026!

Dear {Client Name},

As we say farewell to 2025 and welcome a new year, I want to take a moment to express my gratitude for your trust and support. It has been an absolute pleasure working with you, and I hope I’ve helped make your real estate journey a smooth and rewarding one.

If there’s anything I can do to assist you in the coming year, please don’t hesitate to reach out. Here’s to a 2026 filled with joy, success, and exciting opportunities!

Warm regards,
{Your Name}


Active / Hot Buyers & Sellers:
Subject Line: Here’s to New Beginnings in 2026
Hi {Client Name},

Happy New Year! I’m so grateful for the opportunity to work with you and be part of your real estate journey. Your trust truly means a lot, and I look forward to continuing to help you achieve your goals in 2026.

May this year bring happiness, success, and exciting milestones. If there’s anything you need along the way, I’m just a call or email away.

Best wishes,
{Your Name}


General Database:
Subject Line: Happy New Year from {Your Name}
Hi {Name},

Wishing you a Happy New Year filled with new opportunities and fresh beginnings. Thank you for allowing me to stay connected and be a resource whenever you need guidance.

If there’s anything I can help with in 2026, please don’t hesitate to reach out. Here’s to a bright and successful year ahead!

Warm regards,
{Your Name}

Homeownership Reminders
Filing for Homestead Exemption (Florida – March 1)

Past Clients / Homeowners:
Subject Line: Friendly Reminder: Homestead Exemption Deadline

Hi {Client Name},

I wanted to pass along a quick reminder that the deadline to file for Florida’s Homestead Exemption is March 1. If your home is your primary residence and you haven’t filed yet, this exemption can help reduce your property taxes.

Filing is free and typically only takes a few minutes. If you have any questions or would like the filing link, feel free to reach out. I’m always happy to help!

Best regards,
{Your Name}

Valentine's Day
General Database:

Subject Line: Happy Valentine’s Day

Hi {Name},

Happy Valentine’s Day! Today is a great reminder of how meaningful it is to love where you live and feel comfortable in the place you call home.

Whether you’re spending the day celebrating with loved ones or enjoying a quiet night in, I hope it’s filled with things that make you happy. And if home goals are ever part of the conversation, I’m always here to help.

Warm wishes,
{Your Name}

Mother's Day 
Targeted:
Subject Line: Wishing You a Happy Mother’s Day

Hi {Name},

Thinking of you this Mother’s Day and wishing you a day filled with appreciation, comfort, and moments that make you feel at home.

I hope you’re able to enjoy the day in a way that feels special to you!

Warm regards,
{Your Name}

Memorial Day
Targeted:
Subject Line: Thinking of You This Memorial Day

Hi {Client Name},

As Memorial Day approaches, I wanted to reach out and let you know I’m thinking of you. This day carries a lot of meaning, and I hope you’re able to spend it in a way that feels right for you.

Thank you to you and your family for your service and sacrifice. Please know how deeply appreciated it is. If there’s ever anything I can help with, now or in the future, I’m always here.

With respect and gratitude,
{Your Name}


Optional Alternative (Slightly Shorter):
Subject Line: With Gratitude This Memorial Day

Hi {Client Name},

Thinking of you this Memorial Day and wishing you a peaceful day. Thank you to you and your family for your service and sacrifice. It truly means more than words can express.

With appreciation,
{Your Name}

Father's Day
Targeted:
Subject Line: Warm Wishes This Father’s Day

Hi {Name},

Sending warm wishes this Father’s Day. I hope you’re able to enjoy time at home or with loved ones doing something you enjoy most.

As always, I appreciate staying connected and am here if you ever need anything.

Best regards,
{Your Name}

Back to School
Past Clients / Parents:

Best for: Clients with school-aged children

Subject Line: Wishing You a Great Back-to-School Season

Hi {Client Name},

As back-to-school season begins, I wanted to wish you and your family a smooth and successful start to the new school year. This time of year always brings new routines, fresh starts, and a lot of activity at home.

I hope the transition goes smoothly and the year ahead is filled with learning, growth, and great memories. As always, I’m here if you ever need anything or have questions along the way.

Best wishes,
{Your Name}

Halloween
General Database:
Subject Line: Happy Halloween

Hi {Name},

Happy Halloween! I hope your home is filled with festive fun, spooky decorations, and maybe even a few trick-or-treaters stopping by.

Whether you’re handing out candy or enjoying a cozy night in, I hope it’s a great one. As always, feel free to reach out if you ever need anything.

Best,
{Your Name}

Thanksgiving
General Database:

Subject Line: Wishing You a Happy Thanksgiving

Hi {Name},

Thanksgiving is such a special time to gather at home with loved ones and reflect on what we’re most grateful for. I hope your day is filled with good food, great company, and meaningful moments.

Wishing you a warm and happy Thanksgiving.

Best,
{Your Name}

Christmas
Past Clients:

Subject Line: Wishing You a Merry Christmas

Hi {Client Name},

Merry Christmas! I hope your home is feeling extra warm and festive this season, filled with decorations, traditions, and time spent with the people you love most.

Thank you again for your trust and support. If there’s ever anything I can help with, please don’t hesitate to reach out. Wishing you a joyful holiday season and wonderful memories at home.

Warmest wishes,
{Your Name}


General Database:
Subject Line: Happy Holidays from {Your Name}

Hi {Name},

As the holiday season reaches it's peak, I wanted to wish you a Merry Christmas. I hope this time of year brings cozy moments at home, special traditions, and meaningful time with loved ones.

Thank you for staying connected, and please feel free to reach out if you ever need anything.

Best wishes,
{Your Name}

Social Caption Ideas

New Year's Day
Option 1 – Home / Fresh Start:

New year, new beginnings. ✨ As we head into the year ahead, I’m so grateful for the clients and connections that made last year so special. Here’s to fresh goals, new opportunities, and feeling good about the place you call home.

Option 2 – General:
Cheers to a brand new year! 🥂 Wishing you happiness, health, and exciting opportunities in the year ahead.

Option 3 – Fun / Light:
New year, new address goals. ✨ Cheers to fresh starts!

Homeownership Reminders
Filing for Homestead Exemption (Florida – March 1)

Option 1 – Informational / Homeowner Value:
Friendly reminder for Florida homeowners 🏡 If your home is your primary residence, the Homestead Exemption deadline is March 1 and can help lower your property taxes. Reach out if you need the link or have questions!

Option 2 – General:
Homeownership tip ✨ Florida’s Homestead Exemption deadline is coming up on March 1. A small step that can make a big difference for homeowners.

Valentine's Day
Option 1 – Home / Love Where You Live:

Valentine’s Day is a great reminder of how important it is to love where you live. ❤️🏡 Whether that means cozy nights in or dreaming up what’s next, I hope today feels full of love.

Option 2 – General:
Happy Valentine’s Day! ❤️ Hope today brings a little extra love, appreciation, and joy your way.

Option 3 – Love Where You Live:
Home is where the heart is — and today’s a great reminder to love where you live. ❤️🏡

St. Patrick's Day
Option 1 – Client Appreciation:
Feeling extra lucky to work with such amazing clients. 🍀 Wishing you a fun and lucky St. Patrick’s Day!

Option 2 – General:
Wishing you a day full of good luck, good vibes, and a lot of green. ☘️

Easter
Option 1 – General:
Wishing you a Happy Easter filled with joy, renewal, and meaningful moments. 🌸🐰

Option 2 – General:
Happy Easter! 🐣🌷 Hope your day is filled with joy, laughter, and springtime cheer.

Option 3 – Pun:
Hoppy Easter! 🐣🌷 Wishing you a bright and happy day.

Mother's Day
Option 1 – Home / Comfort:
Today we celebrate the people who make home feel warm, welcoming, and full of love. Wishing a happy Mother’s Day to all who are celebrating. 🌸

Option 2 – General:
Sending love and warm wishes this Mother’s Day. 💕

Memorial Day
Option 1:
Memorial Day is a time to pause, reflect, and remember. Wishing everyone a meaningful day and a peaceful weekend!

Option 2:
Wishing you a safe and restful Memorial Day weekend as we take time to remember and reflect.

Father's Day
Option 1:
Wishing a happy Father’s Day to those who make home feel steady, supportive, and full of love.

Option 2:
Happy Father’s Day! 💙 Hope today is filled with appreciation, relaxation, and great moments.

Fourth of July
Option 1 – Home / Summer:
Wishing you a fun and safe Fourth of July! Here’s to summer days, backyard celebrations, and time spent at home with friends and family.

Option 2 – General:
Happy Fourth of July! 🎆 Hope your day is filled with sunshine, celebration, and great company.

Option 3 – Fun / Light:
Red, white, and blue skies ahead. Wishing you a fun and safe Fourth of July!

Back to School
Option 1 – Home / Routines:
Back-to-school season is here 🎒 Here’s to new routines, fresh starts, and busy homes filled with learning and growth.

Option 2 – General:
Wishing all the parents and their kiddos a smooth and successful start to the school year! 📚✨

Halloween
Option 1:
Wishing you a happy Halloween filled with festive homes, fun decorations, and maybe even a few trick-or-treaters at the door. 🎃👻

Option 2:
Happy Halloween! 🎃 Hope your day is filled with treats, laughs, and a little spooky fun.

Option 3:
Have a spook-tacular Halloween! 🎃

Thanksgiving
Option 1 – Home / Gratitude (Longer):
This Thanksgiving, I’m especially grateful for the trust my clients place in me. Helping people find a place to truly feel at home is something I never take for granted. Wishing you and your loved ones a day full of gratitude, laughter, and great food. 🤎🦃

Option 2 – General:
Thanksgiving is all about gratitude, and I’m so thankful for the amazing people I get to work with. Wishing everyone a warm, happy holiday spent with the people who matter most. 🤍

Option 3 – Light / Playful
Feeling extra thankful this Thanksgiving. 🦃 Wishing you a warm and happy holiday.

Christmas
Option 1:
There’s nothing better than a home filled with holiday cheer. 🎄✨ Wishing you and your family a Merry Christmas full of cozy moments, meaningful traditions, and time together.

Option 2:
There’s nothing better than a home filled with holiday cheer. 🎄✨ Wishing you and your family a very Merry Christmas! Thank you for allowing me to be part of your real estate journey.

Option 3:
Merry Christmas! I’m so grateful for the relationships and connections this year has brought. Wishing you a holiday season filled with joy, love, and special memories. ❤️

Option 4 – Shorter:
Merry Christmas! ❤️ Wishing you a joyful holiday season filled with love, laughter, and special memories.