OUR AGENT TRAINING GUIDE!
Core Values & Mindset
- Attitude is Everything – A Positive Attitude is Not an Option
- Have Fun, Enjoy the Ride and be Passionate!
- Create a World Class Experience through Teamwork!
- Take Responsibility for Your Choices – Be Accountable, Never a Victim!
- Learn Like You Will Live Forever – We Are Always Upgrading Our Skills
- Be Coachable & Hungry to Implement – Think Solutions, Not Problems!
OUR 4 DISCIPLINES
1. Focus on New Business Development Every Single Day!
- Internet Leads
- Lead Pools
- Sphere of Influence- Open Houses, Social Media
2. Master All Aspects of the Sales Process!
- Master Your Scripts
- Buyer Presentation and Buyer Packet
- Master Database Management
- Lead Conversion
3. Deliver a World Class Client Experience!
- Create a Disney-Like Experience
- Go above and beyond to create WOW moments
- Buyer Consultation, Contract to Beyond Close.
4. Maximize the Lifetime Value of our Clients!
- Past Client Marketing Touches
- Contests & Giveaways
3 TYPES OF AGENTS
3 Types of Agents by Tom Nickley
Prospecting Habits
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Understand the importance of prospecting: Real estate is a lead generation and lead conversion business, so prospecting is essential for building a successful business.
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Commit to building a real estate business: To achieve your goals and build a world-class real estate business, you must be committed to putting in the time, effort, and energy necessary to achieve success.
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Embrace prospecting as a necessary activity: While prospecting can be challenging and uncomfortable, it is a critical activity that requires daily focused habits and goals.
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Consider using a proven prospecting model to help guide your efforts.
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Build relationships and nurture leads: Developing strong relationships and nurturing leads through the pipeline are critical to creating a successful real estate business.
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Measure your prospecting efforts: Keep track of the number of people you talk to on a daily basis and track your progress to ensure that you are consistently creating the habits necessary to turn your prospecting efforts into a successful business.
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Believe in the prospecting mindset: To be successful in real estate, you must believe in the prospecting mindset and have a positive attitude towards the process. Consistent effort over time will create the compound effect that allows you to build a successful real estate business.
Online Lead Generation
Our Favorite Read for Establishing Money-Making Habits
Prospecting Scripts and Questions
Processing New Leads
6 Essential Steps to Processing New Leads by Tom Nickley
Long-Term Lead Conversion Part 1-3
Social Media
What Platforms should you use?
- Choosing which platforms to use can feel overwhelming with so many options available. We’ve discovered Instagram, Facebook, and Youtube to be the most effective platforms for Real Estate Agents.
- Each business is unique so use whatever works best for you. Remember, focusing on 1-2 platforms and nailing them is better than trying to post on everything. Keep it simple to maximize effectiveness.
Things to Avoid
Tips for Success
The 4 E’s for Creating Kick-Ass Social Media Content
Social Media Idea Board for Agents
1. Answer questions you get asked. (Educate)
The topics that your audience wants to know about. Plus if you learn how to do this, you’ll never run out of content. Think about the ‘hot topics’ your audience is always wanting to know. Examples might include:
When is the best time to sell my home?
How can I add value to my home?
What is the market doing right now?
Should I buy first or sell first?
Home Styling Tips (staging and decor)
Common Questions
Market Updates
2. Share stories, not testimonials. (Empower and Engage)
People love stories. They don’t love bragging. Rather than talking about how fantastic you are, take a photo with your client outside the sold sign, and tell a story about the transformation of their situation. Here’s an example:
Name – What is the name of the client?
Before – Where were they before they started the process?
Goal – What end result did they want to achieve?
Obstacles – What obstacles did they run into?
Help – Why did they come to you?
Turnaround – What did you do? (Add real value here).
Result – What was the end result? How did it impact their life?
3. Footage of your job. (Educate)
Take a photo of a cool feature in a home, or highlight a home. Live videos and walk-throughs of listings and walkthroughs. (With your client’s permission) You can also take a photo working at the office.
Work Event
Listing
Walk-through
Funny things that happen in the office
Under Contract
Closings
4. No need to be so serious, share something fun! (Entertain)
Don’t be so serious. People want to see your personality shine through.
Funny stories that happen in and out of work
Real Estate Humor
5. Community Posts! (Educate)
People live here just like you, and they are probably looking for fun things to do. So, why not share your experiences?
A local’s guide ( Food, Drinks, Entertainment, Nature, Favorite Event, etc.)
6. Last but most importantly, personal stories! (Empower and Engage)
People follow you because they care about you!
Holidays
Things you do on a regular basis
Your pets
Your family
Hobbies
What you care about
Our Team
Our team is successful because our agents love what they get to do each day. We’re extremely intentional about who we hire. Our agents are professional, coachable, and passionate about real estate.
We don’t just help people buy and sell homes; we create relationships that last for a lifetime. As a team, we sincerely care about your goals and want to arm you with the necessary tools to achieve optimal results when buying or selling your home.
We bring experience and a fantastic track record to the table to help you sell your home or to get into your next home, or both! So get ready to move confidently with The Nickley Group!
CONTACT
The Nickley Group
OFFICE PHONE
OFFICE ADDRESS