Orlando’s heart of sports and entertainment has entered a new chapter, now proudly known as the Kia Center. This transformation marks a significant milestone for the city and its beloved NBA team, the Orlando Magic. As the official automotive partner of both the National Basketball Association and the Orlando Magic, Kia has embarked on a journey that not only enhances the fan experience but also strengthens its commitment to the community.
A Landmark Renaming
The transition from the Amway Center to the Kia Center signifies more than just a change of names. It represents the culmination of a longstanding partnership between the Orlando Magic and Kia America, one that has grown and evolved over the years. The renaming event, which officially took place on a Wednesday, was not just a formality. It was a celebration of progress, with the Kia logo prominently displayed on banners over the court, basket stanchions, and even on the new vests of security workers. The meticulous changeover also included updating employee access cards to reflect the Kia Center’s new identity, signaling a seamless integration into the fabric of Orlando’s vibrant community.
The First Event and Beyond at the Kia Center
The first event under the Kia Center’s new moniker was a highly anticipated game between the Orlando Magic and the Miami Heat. This event set the stage for the future, showcasing the arena as a hub of innovation and excitement. The deal, which succeeded the partnership with Amway—a company deeply rooted in the Magic’s history—highlights the forward-looking vision of both the Magic and Kia. While the terms of this groundbreaking naming rights agreement were not disclosed, the impact of such a collaboration is evident in the enthusiasm and support from fans and community members alike.
Driving Forward Together
Kia’s role as a “Champion of the Community” partner with the Orlando Magic is a testament to the shared values of both organizations. The introduction of the Kia EV9, the automotive industry’s first mainstream 3-row, all-electric SUV, alongside the naming rights announcement, underscores Kia’s commitment to innovation and sustainability. This partnership also promises to deliver impactful community relations programming across Central Florida, further enhancing Kia’s footprint and engagement in the region.
The synergy between Kia and the NBA extends beyond the local level, with Kia serving as the presenting sponsor of several league awards and maintaining partnerships with at least 13 franchises. The Magic’s relationship with Kia, which has been flourishing for about 15 years, is a prime example of how strategic collaborations can create memorable moments and drive positive change.
A Tribute to Legacy and a Look to the Future of the Kia Center
The rebranding of the arena as the Kia Center on that memorable Wednesday did more than just end the building’s 13-year run as the Amway Center. It honored the legacy of Richard DeVos, one of Amway’s co-founders and original owner of the Magic, while embracing a future filled with opportunity and growth. As the Magic and Kia America continue their partnership, their shared excitement for innovation, community engagement, and the power of sports to unite people is more evident than ever.
The Kia Center stands as a beacon of progress in Orlando, a symbol of the enduring partnership between a global automotive leader and a beloved NBA team. Together, they are setting new standards for what it means to be a Champion of the Community, promising exciting developments for fans, residents, and the environment alike. Welcome to the Kia Center, where the future of entertainment, sports, and community engagement shines bright.