It’s important all the information you are putting out there is up to date and correct. Videos can go viral in seconds and that one thing you said could be used against you. If you ever question a topic, seek out advice from senior agents or leadership!
As a brand, we need to present ourselves in a professional manner. Do not post anything that paints TNG in a negative light. This includes directly tagging us in inappropriate material, but also creating unprofessional material in our office or at TNG events.
Don’t post anything that could be perceived as offensive, inflammatory, or discriminatory. This includes profanity, racism, sexism, or any other form of prejudice. Steer clear of controversial topics like politics and religion when posting on behalf of your company; keep it focused on business matters instead so that you don’t offend potential customers or partners who might not share the same views as you do on these topics.
Avoid engaging in heated debates or arguments; it is best to remain professional in all interactions on social media sites and forums instead of engaging in unprofessional exchanges that can tarnish the image of your brand online.
Don’t post content that doesn’t comply with copyright laws and intellectual property rights protection laws such as trademarks and patents. Do not use images/videos without permission from the original creator/owner; this violates copyright laws which could result in expensive penalties for your brand if discovered by the legal authorities. When you go out to listings and take videos, remember to get permission from the seller/listing agent before posting. This also goes the same when you take closing photos, be sure to ask if it’s okay if we post it. Remember, some people may not want their home or their photo online.