People follow you because they care about you!
- Things you do on a regular basis
- Your pets
- Your family
- What you care about
The topics that your audience wants to know about. Plus if you learn how to do this, you’ll never run out of content. Think about the ‘hot topics’ your audience is always wanting to know. Examples might include:
When is the best time to sell my home?
How can I add value to my home?
What is the market doing right now?
Should I buy first or sell first?
People love stories. They don’t love bragging. Rather than talking about how fantastic you are, take a photo with your client outside the sold sign, and tell a story about the transformation of their situation. Here’s an example:
Name - What is the name of the client?
Before - Where were they before they started the process?
Goal - What end result did they want to achieve?
Obstacles - What obstacles did they run into?
Help - Why did they come to you?
Turnaround - What did you do? (Add real value here).
Result - What was the end result? How did it impact their life?
Take a photo of a cool feature in a home, or highlight a home. Live videos and walk-throughs of listings and walkthroughs. (With your client’s permission) You can also take a photo working at the office.
Don’t be so serious. People want to see your personality shine through.
People live here just like you, and they are probably looking for fun things to do. So, why not share your experiences?